Picture linked from BBC Sport
Yes I'm sure the Dutch are quite distraught that Gibbs decided to repay the kin of the founding fathers' of modern South Africa with his batting, but spare a thought for Johnnie Walker.
Who is Johnnie Walker you ask? Well they are apparently the Official Whisky of the Cricket World Cup 2007. On March 6 Viv Richards (their brand ambassador) announced the Six Sixes competition where any batsman who scored 6 sixes in an over could get Johnnie Walker to donate $1 million to any charity of his choice.
When I first read about this competition I thought... what a cheap way to get publicity! No batsman in the history of the game has ever done this in an international match. I'm sure the advertising company that came up with this contest must have patted themselves on their backs.
But guess what? Within 9 days Johnnie Walker is going to be $1 million poorer. I guess there are going to be a lot of people who are not going to get any bonuses this year! And all thanks to this 5 minute massacre.
Poor ol' Johnnie!
4 comments:
actually, there is a flip side to this. maybe the amount of free publicity that Johnnie Walker is getting on the back of this might be worth more to them than the $1 million they donate?
basic rule of thumb here: whatever happens, the big corporate bastards always win :(
Usually, in "contests" like these the companies take out an insurance policy. So, most probably it will be the insurance company that will be paying a hefty amount while JW will get all the publicity at a small premium.
where did u hear that man? i read pretty much everything about the WC, missed that one.. good to know though.
Hehe... that's true. Still thought it was funny though.
I wonder why they just can't hand the money over to the charity instead of having pseudo tournaments like these. Doesn't make much sense to me!
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